Questions that work well
- Which platform gives me the most sales per euro this month?
- Which campaigns spent the most without a conversion last week?
- How did Meta Ads do compared with the month before?
- Where should my next €1,000 go?
Name the period and the metric you care about. 'Last 30 days' and 'ROAS' get a sharper answer than 'lately' and 'performance'.
Ask and act on the answer
- Type your question in the Ask box on Home or Analytics, or pick one of the suggested questions.
- On Analytics, the answer uses the filters you have set, such as the date range and platforms.
- Read the answer and the key numbers it is based on.
- Open it in Analytics to check the detail, or turn it into a report.
- Tell us with thumbs up or down whether the answer helped. It makes the next answers better.
What it does not do
- It does not change campaigns, budgets or bids. You stay in charge of every change.
- It only sees the accounts connected to the current workspace.
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