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One view instead of five tabs and three tools.

Most teams stitch together a data connector, a reporting tool and each platform's ad manager. Here is how AdSpectera compares, honestly, including when another tool may fit you better.

Compare AdSpectera with

AdSpecteraSee. Act. Win.
SupermetricsData connector
Main job
See, act and win: every ad platform in one view, AI answers and campaigns
Moves marketing data into the tools you already use
Where you work
In AdSpectera. No spreadsheet or BI tool to build first
In Google Sheets, Looker Studio, Excel or Power BI, where you build the reports
Ad platforms in one view
Google, Meta, Microsoft, Pinterest and Reddit Ads side by side, in one currency
Many sources, once you build the report yourself
Create and launch campaigns
Draft a campaign with AI and deploy it to several ad platforms, created paused
Focused on moving data, not on creating campaigns
Answers in plain words
Ask your data in plain words and get the answer with the numbers
Depends on the BI or spreadsheet tool you use
How the price scales
Per ad platform and workspace. Unlimited users on every plan
By plan, with data sources, destinations, accounts and users
Free trial
14 days, full product, no credit card
14-day free trial
To be fair: If you have a data team that already builds dashboards in Looker Studio or Power BI, a connector can fit. AdSpectera gives you the finished view and the next step without that build.
At a glance

Every option side by side.

AdSpecteraSupermetricsData connectorAgencyAnalyticsClient reportingMadgicxMeta ad automationNative tools + sheetsDo it yourself
Main jobSee, act and win: every ad platform in one view, AI answers and campaignsMoves marketing data into the tools you already useWhite-label client reports and dashboards for agenciesAI optimisation and creative tools for Meta adsEach ad manager does its own job well
Where you workIn AdSpectera. No spreadsheet or BI tool to build firstIn Google Sheets, Looker Studio, Excel or Power BI, where you build the reportsIn report dashboards and a client portalIn Madgicx, mainly for Facebook and Instagram adsIn five ad managers and a spreadsheet
Ad platforms in one viewGoogle, Meta, Microsoft, Pinterest and Reddit Ads side by side, in one currencyMany sources, once you build the report yourselfMany marketing integrations in client reportsRuns and optimises ads on Meta; Google and TikTok as data sourcesOne platform at a time, with different names, dates and currencies
Create and launch campaignsDraft a campaign with AI and deploy it to several ad platforms, created pausedFocused on moving data, not on creating campaignsFocused on reporting, not on creating campaignsOn Meta onlyOne platform at a time
Answers in plain wordsAsk your data in plain words and get the answer with the numbersDepends on the BI or spreadsheet tool you useSmart reports and dashboards for clientsAI insights for Meta campaignsEach platform's own assistant, if it has one
How the price scalesPer ad platform and workspace. Unlimited users on every planBy plan, with data sources, destinations, accounts and usersPer client, per monthTied to your monthly ad spendNo licence fee. Paid in your team's time
Free trial14 days, full product, no credit card14-day free trial14-day free trial, no credit card7-day trialNothing to try

Based on each vendor's public website and pricing pages, checked in November 2026. Features and prices change, so check each vendor for the latest details. Supermetrics, AgencyAnalytics and Madgicx are trademarks of their owners; AdSpectera is not affiliated with them.

AdSpectera fits you if

You run ads on several platforms and want one place to decide.

  • You advertise on two or more of Google, Meta, Microsoft, Pinterest and Reddit
  • You want answers and next steps, not another dashboard to build
  • Several people need access, without paying per seat
  • You're an agency that wants one workspace per client
Another tool may fit better ifBe honest about what you need.
  • You only advertise on one platform with a small budget
  • Your data team needs raw data in a warehouse for its own models
  • You mainly send SEO and social reports to clients

See the difference with your own accounts.

Connect your ad platforms in minutes and compare for yourself.

14 days of everything. No credit card.