Read your overview

The headline numbers

• Spend: what the platforms report you spent in the selected period.
• Revenue: the conversion value the platforms attribute to your ads.
• ROAS: revenue divided by spend. A ROAS of 4 means four euros back for every euro spent.
• Conversions: the actions each platform counts as a conversion, such as purchases or leads.
• Clicks, impressions, CTR, CPC and CPA, where the platform reports them.

Narrow it down

1. 1Pick a date range with the date picker. Presets include the last 7, 14, 30 and 90 days, this and last month, this quarter, year to date and the last 12 months.
2. 2Filter by platform to look at one network, or keep all of them for the full picture.
3. 3Use the breakdown table to split results by campaign, platform or device, and sort by any column.
4. 4Switch on Compare to draw the previous period next to the current one.

Paid and organic

Analytics has a Paid tab for ad platforms and an Organic tab for your Instagram and Pinterest profiles, with reach, engagement and your top posts. Organic always compares with the window before.

When a number looks off

• Check the date range first: platforms report in their account time zone.
• Platforms use their own attribution windows, so conversions can differ from your shop system. See Compare platforms fairly.
• A connection that needs reconnecting stops updating. Connections shows which ones.