Practical notes for paid-media teams.
Practical, opinionated writing on running paid ads, by the people building AdSpectera.
Introducing AI Studio and workspaces
AdSpectera now creates campaigns, not only reports on them. Here is what AI Studio, brand kits, AI credits and workspaces do, and where the boundaries still are.
Saman · Sep 18, 2026
ReadStop tab-switching: what a unified ad dashboard should solve
A practical look at the reporting friction created by separate platforms and what to evaluate in a unified workspace.
Saman · Apr 12, 2025
ReadHow to compare campaign performance across five ad platforms
A practical framework for comparing Google, Meta, Microsoft, Pinterest and Reddit without treating provider-reported metrics as interchangeable.
Matteo · Apr 5, 2025
ReadHow to review B2B paid-media performance
A practical look at long sales cycles, attribution limits and evaluation criteria for B2B paid-media programs.
Saman · Mar 28, 2025
ReadROAS across platforms: compare the context, not just the ratio
How to compare return on ad spend when multiple connected platforms use different reporting and attribution conventions.
Matteo · Mar 19, 2025
ReadA campaign-performance review checklist
A repeatable checklist for reviewing connected campaign performance without losing platform and account context.
Saman · Mar 11, 2025
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